Quotes by Donald Norman

"Beauty and brains, pleasure and usability - they should go hand in hand."

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"I prefer design by experts - by people who know what they are doing."

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"In my opinion, no single design is apt to be optimal for everyone."

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"User-centered design means working with your users all throughout the project."

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"Everyday people are not very good designers."

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"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."

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"We expert teachers know that motivation and emotional impact are what matter."

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"So what does a good teacher do? Create tension - but just the right amount."

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"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree."

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