"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
Tom Peters"Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
Tom Peters"Test fast, fail fast, adjust fast."
Tom Peters"Everyone has a chance to learn, improve, and build up their skills."
Tom Peters"Communication is everyone's panacea for everything."
Tom Peters"Design is so critical it should be on the agenda of every meeting in every single department."
Tom Peters"If a window of opportunity appears, don't pull down the shade."
Tom Peters"Management is about arranging and telling. Leadership is about nurturing and enhancing."
Tom Peters"Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules."
Tom Peters"The simple act of paying positive attention to people has a great deal to do with productivity."
Tom Peters"Celebrate what you want to see more of."
Tom Peters