Quotes by David Ogilvy

David Ogilvy, often hailed as the "Father of Advertising," was a pioneering figure whose innovative strategies transformed the advertising landscape in the 20th century. Born on June 23, 1911, in West Horsley, England, Ogilvy's career spanned several decades, during which he founded the renowned agency Ogilvy & Mather. His belief in the power of research and consumer understanding led to iconic campaigns for brands like Dove and Rolls-Royce. Ogilvy's legacy endures in his timeless principles of effective advertising, inspiring generations of marketers.

9 quotes found

"If it doesn't sell, it isn't creative."

David Ogilvy

"The consumer isn't a moron; she is your wife."

David Ogilvy

"Our business is infested with idiots who try to impress by using pretentious jargon."

David Ogilvy

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."

David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

David Ogilvy

"Leaders grasp nettles."

David Ogilvy

"The advertisers who believe in the selling power of jingles have never had to sell anything."

David Ogilvy

"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

David Ogilvy

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