"If it doesn't sell, it isn't creative."
David OgilvyTiny Panda Quotes
Quotes by David Ogilvy
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"The consumer isn't a moron; she is your wife."
David Ogilvy"Our business is infested with idiots who try to impress by using pretentious jargon."
David Ogilvy"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
David Ogilvy"The best ideas come as jokes. Make your thinking as funny as possible."
David Ogilvy"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
David Ogilvy"Leaders grasp nettles."
David Ogilvy"The advertisers who believe in the selling power of jingles have never had to sell anything."
David Ogilvy