Quotes by Tahl Raz

"A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand."

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"Pure art is a noble pursuit. Applied art is a business. That's one reason design firms have been so eager of late to add consulting and manufacturing to their core aesthetic competencies."

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"Drilling is risky because finding oil is only half the job. The real challenge is finding the money to pump the oil."

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"Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution."

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