"Any business today that embraces the status quo as an operating principle is going to be on a death march."
Howard Schultz"I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream."
Howard Schultz"I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it."
Howard Schultz"Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money."
Howard Schultz"Starbucks has a role and a meaningful relationship with people that is not only about the coffee."
Howard Schultz"Success is best when it's shared."
Howard Schultz"We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information."
Howard Schultz