"Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics."
Umberto Eco"Berlusconi is a genius in communication. Otherwise, he would never have become so rich."
Umberto Eco"Nothing gives a fearful man more courage than another's fear."
Umberto Eco"Religion has nothing to do with God. It's a fundamental attitude of human beings, who ask about the origins of life and what happens after death. For many, the answer is a personal god. In my opinion, it's religion that produces God, not the other way round."
Umberto Eco"The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else."
Umberto Eco"Translation is the art of failure."
Umberto Eco"Fear prophets and those prepared to die for the truth, for as a rule they make many others die with them, often before them, at times instead of them."
Umberto Eco"The comic is the perception of the opposite; humor is the feeling of it."
Umberto Eco"Sometimes you say things with a smile with the precise intention of making it clear that you are not being serious, and are only kidding. If I salute a friend with a smile and say, 'How are you, you old scoundrel!' clearly I don't really mean he's a scoundrel."
Umberto Eco"I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth."
Umberto Eco"Poetry is not a matter of feelings, it is a matter of language. It is language which creates feelings."
Umberto Eco"Our life is full of empty space."
Umberto Eco