"A small change at the beginning of the design process defines an entirely different product at the end."
Jonathan Ive"'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing."
Jonathan Ive"It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face."
Jonathan Ive"There's no learning without trying lots of ideas and failing lots of times."
Jonathan Ive"What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive."
Jonathan Ive