"This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers."
Giorgio Armani"I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical."
Giorgio Armani"I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history."
Giorgio Armani