"All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land."
Kevin Plank"Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational."
Kevin Plank"I'm a big advocate of the power of positive thinking, particularly for small businesses."
Kevin Plank"The purpose of Disneyland is to make people smile."
Kevin Plank"Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers."
Kevin Plank"Brands are all about trust. That trust is built in drops and lost in buckets."
Kevin Plank