"There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from."
Jorgen Vig KnudstorpTiny Panda Quotes
Quotes by Jorgen Vig Knudstorp
Jørgen Vig Knudstorp, born on December 29, 1968, in Skanderborg, Denmark, is renowned for his transformative leadership as the former CEO of the LEGO Group. Joining the company in 2001, Knudstorp spearheaded a remarkable turnaround during a critical period, fostering innovation and creativity while respecting LEGO's rich heritage. His visionary approach not only revitalized the brand but also redefined play for generations, solidifying LEGO's status as a global icon. Today, Knudstorp's legacy continues to inspire the realms of business and creativity alike.
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