Tiny Panda Quotes
Quotes by Leo Burnett
Leo Burnett (1891-1971) was an influential American advertising executive whose innovative approach transformed the marketing landscape. Born in St. John's, Michigan, he founded Leo Burnett Company, Inc. in 1935, where he pioneered the use of character-driven advertising, giving life to iconic figures such as Tony the Tiger and the Jolly Green Giant. His commitment to creativity and emotional storytelling not only redefined brand engagement but also established a lasting legacy in the advertising industry, making him a revered figure in marketing history.
3 quotes found
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Leo Burnett"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Leo Burnett