"Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands."
Nirmalya KumarTiny Panda Quotes
Quotes by Nirmalya Kumar
Nirmalya Kumar is a distinguished academic and thought leader in the realms of marketing and business strategy, known for his transformative ideas that bridge the gap between academia and industry. Born in India, Kumar's illustrious career includes pivotal roles at prestigious institutions like the London Business School and the Indian School of Business. As an influential author and speaker, he has shaped contemporary marketing thought, leaving an indelible mark on both scholars and practitioners. His legacy is characterized by innovation and a commitment to advancing the field of marketing on a global scale.
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