Tiny Panda Quotes

Tiny Panda Quotes

Quotes by William BernbachInformation Icon

William Bernbach was a pioneering figure in the advertising world, born on August 13, 1918, in New York City. As a co-founder of the legendary Doyle Dane Bernbach (DDB), he revolutionized the industry with his emphasis on creativity and the power of storytelling in advertising. Bernbach is best known for his innovative approach that combined wit and insight, most notably in the iconic “Think Small” campaign for Volkswagen. His legacy continues to inspire marketers and creatives, shaping the future of advertising with a focus on emotional connection and authenticity.

4 quotes found

"In communications, familiarity breeds apathy."

William Bernbach

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

William Bernbach

"The most powerful element in advertising is the truth."

William Bernbach
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